Description

PRAXIS121 is your shopper strategy and innovation partner. We bring over 20 years of experience in business partnering with commercial and marketing teams at blue chip consumer goods companies (Coca-Cola, PepsiCo, Beiersdorf and FAGE). We specialise in new market entry, innovation, channel/ retailer strategy and shopper marketing.

Our engagement model is rooted in identifying prevailing trends and strong insights and activating them for commercial success. We believe in fostering a growth mindset that amplifies successful practices by starting small, scaling fast and training the commercial team to replicate the process.

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