PRAXIS121 is your shopper strategy and innovation partner. We bring over 20 years of experience in business partnering with commercial and marketing teams at blue chip consumer goods companies (Coca-Cola, PepsiCo, Beiersdorf and FAGE). We specialise in new market entry, innovation, channel/ retailer strategy and shopper marketing.

Our engagement model is rooted in identifying prevailing trends and strong insights and activating them for commercial success. We believe in fostering a growth mindset that amplifies successful practices by starting small, scaling fast and training the commercial team to replicate the process.